Cookie Policy

Last Updated: April 10, 2026

1. Introduction

Welcome to Pizza Ranch ("we," "us," or "our"). This Cookie Policy explains what cookies are, how we use them on our website located at ranch-pizza.digital, what types of cookies we deploy, and how you can manage your cookie preferences.

We are committed to being transparent about the technologies we use. This policy should be read alongside our Privacy Policy and Terms of Service, which together govern your use of our website and services.

By accessing or using ranch-pizza.digital, you acknowledge that you have read and understood this Cookie Policy. If you do not agree to our use of cookies, you may adjust your browser settings or opt out using the tools described below — though this may affect your experience on our website.

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. They are widely used by website operators to make their websites work more efficiently, to improve user experience, and to provide reporting information.

Cookies set by the website owner (in this case, Pizza Ranch) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website — such as advertising, interactive content, and analytics.

2.1 How Do Cookies Work?

When you visit our website, our web server sends a cookie to your browser, which stores it in a designated folder on your device. Each time you return to our website, your browser retrieves the stored cookie and sends the information back to our server. This process allows the website to recognize your device and remember certain preferences or actions you have taken.

Cookies can be:

  • Session Cookies: These are temporary cookies that expire and are automatically deleted when you close your browser. They are used to keep track of your movements from page to page so you do not have to repeatedly provide the same information.
  • Persistent Cookies: These cookies remain on your device for a set period of time or until you manually delete them. They help websites remember your preferences and settings for your next visit.

2.2 Similar Tracking Technologies

In addition to cookies, we may use other similar technologies such as:

  • Web Beacons (Pixel Tags): Small graphic images embedded in web pages or emails that allow us to track whether a page or email has been viewed.
  • Local Storage: A browser-based storage mechanism that allows websites to store data locally on your device.
  • JavaScript Tags: Code snippets that collect information about how you interact with our website.

3. Types of Cookies We Use

We use the following categories of cookies on ranch-pizza.digital:

3.1 Strictly Necessary (Essential) Cookies

Essential cookies help with core website functions such as:

  • Maintaining your session as you navigate between pages
  • Remembering items in your online order cart
  • Ensuring the security of your browsing session
  • Loading the website correctly across different devices and browsers

Because these cookies are strictly necessary to deliver the website, you cannot refuse them without impacting how our website functions.

3.2 Analytics and Performance Cookies

These cookies collect information about how visitors use our website, such as which pages visitors go to most often and whether they receive error messages from web pages. This information is used to improve how our website works. All information collected by these cookies is aggregated and therefore anonymous.

We use Google Analytics, a web analytics service provided by Google LLC, to analyze the use of our website. Google Analytics uses cookies to collect information about your use of our website. The information generated by these cookies (including your IP address, which may be anonymized) is transmitted to and stored by Google on servers in the United States.

3.3 Functional Cookies

Functional cookies allow our website to remember choices you make (such as your location, preferred language, or the region you are in) and provide enhanced, more personalized features. These cookies are used to provide services you have specifically requested. The information these cookies collect is generally anonymized and they cannot track your browsing activity on other websites.

Examples include:

  • Remembering your preferred location or nearest Pizza Ranch restaurant
  • Storing your menu preferences and order history
  • Personalizing your website experience based on previous visits

3.4 Advertising and Targeting Cookies

These cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns. They are placed by advertising networks with our permission and remember that you have visited a website. This information is shared with other organizations such as advertisers.

We may use Google Ads and other advertising platforms to serve targeted advertisements. These platforms use cookies to track conversions and deliver relevant ads both on and off our website.

4. Specific Cookies We Use

The table below provides detailed information about the specific cookies deployed on ranch-pizza.digital:

Cookie Name Provider Purpose Type Duration
_ga Google Analytics Registers a unique ID used to generate statistical data on how the visitor uses the website. Used to distinguish users and track site usage patterns. Analytics 2 years
_gid Google Analytics Registers a unique ID used to generate statistical data on how the visitor uses the website. Stores and updates a unique value for each page visited. Analytics 24 hours
_gat Google Analytics Used by Google Analytics to throttle request rate, limiting the collection of data on high-traffic sites. Analytics 1 minute
_gcl_au Google Ads Used by Google AdSense to experiment with advertisement efficiency across websites using their services. Tracks conversions from Google Ads campaigns. Advertising 3 months
_fbp Facebook (Meta) Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers. Advertising 3 months
session_id ranch-pizza.digital Maintains your session state across page requests, enabling the website to remember your browsing session and keep you logged in. Essential Session
cart_token ranch-pizza.digital Stores information about items you have added to your online order cart so your selections are preserved during your visit. Essential Session
user_preferences ranch-pizza.digital Stores your website preferences such as your selected location, dietary preferences, and display settings for a personalized experience. Functional 1 year
cookie_consent ranch-pizza.digital Records your cookie consent preferences to ensure we do not ask for consent again if you have already provided or declined it. Essential 1 year
__utmz Google Analytics Collects data about where the visitor came from, what search engine was used, what link was clicked, and what keyword was used. Analytics 6 months
IDE Google DoubleClick Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads. Advertising 1 year
CONSENT Google Tracks whether the user has consented to the use of cookies for non-essential purposes, in compliance with applicable privacy laws. Essential 2 years

5. Legal Basis for Using Cookies

In the United States, our use of cookies is governed by applicable federal and state laws, including:

  • The California Consumer Privacy Act (CCPA) / California Privacy Rights Act (CPRA): California residents have specific rights regarding the collection and use of their personal information, including data collected through cookies. If you are a California resident, you have the right to opt out of the "sale" or "sharing" of your personal information as defined under the CCPA/CPRA.
  • The Federal Trade Commission (FTC) Act: We comply with FTC guidelines on fair information practices and consumer protection regarding online tracking and behavioral advertising.

For strictly necessary cookies, we process data based on our legitimate interest in providing you with a functioning website and the services you request. For all other cookies, we rely on your consent, which you may withdraw at any time using the methods described in this policy.

6. How to Manage and Disable Cookies

You have the right to decide whether to accept or reject non-essential cookies. You can exercise your cookie preferences through several methods:

6.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our website may become inaccessible or not function properly.

Below are links to cookie management instructions for the most popular browsers:

Browser Cookie Management Instructions
Google Chrome https://support.google.com/chrome/answer/95647
Mozilla Firefox https://support.mozilla.org/en-US/kb/enhanced-tracking-protection-firefox-desktop
Safari (macOS) https://support.apple.com/guide/safari/manage-cookies-sfri11471/mac
Safari (iOS) https://support.apple.com/en-us/HT201265
Microsoft Edge Microsoft Edge Cookie Settings
Opera https://help.opera.com/en/latest/web-preferences/#cookies

6.2 Third-Party Opt-Out Tools

You can opt out of specific third-party cookies and tracking technologies using the following tools:

  • Google Analytics Opt-Out: You can prevent Google Analytics from collecting and using your data by installing the Google Analytics Opt-out Browser Add-on.
  • Google Ads Personalization: You can manage or opt out of Google's personalized advertising by visiting Google Ad Settings.
  • Facebook / Meta Ads: You can manage your Facebook advertising preferences by visiting Facebook Ad Preferences.
  • Digital Advertising Alliance (DAA): U.S. residents can opt out of interest-based advertising from participating companies by visiting optout.aboutads.info.
  • Network Advertising Initiative (NAI): You can opt out of targeted advertising from NAI member companies by visiting optout.networkadvertising.org.
  • Your Privacy Choices (California): California residents may also submit a "Do Not Sell or Share My Personal Information" request by contacting us directly at [email protected].

6.3 Mobile Device Settings

If you access our website on a mobile device, you may also be able to control cookies and tracking through your device's operating system settings. Please refer to your device manufacturer's documentation for instructions on how to manage cookies and similar technologies on your specific device.

7. Impact of Disabling Cookies

While you are always free to block or delete cookies, please be aware that doing so may impact your experience on ranch-pizza.digital. Specifically:

Cookie Type Impact of Disabling
Essential Cookies The website may not function properly. You may not be able to add items to your online order, log in to your account, or complete a transaction. Core functionality will be impaired.
Analytics Cookies We will not be able to collect data about how you use our website. This means we will have less information available to improve website performance and user experience, but your browsing experience will not be significantly affected.
Functional Cookies The website will not remember your preferences, such as your preferred location or previous orders. You will need to re-enter information on each visit, leading to a less personalized experience.
Advertising Cookies You will still see advertisements, but they will not be tailored to your interests. You may see more generic or less relevant ads. This will not affect your ability to use the website.

8. Third-Party Websites and Services

Our website may contain links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy or cookie policies. We encourage you to read the privacy and cookie policies of every website you visit.

Third-party services we currently integrate with include:

  • Google Analytics (analytics and performance tracking)
  • Google Ads (advertising and conversion tracking)
  • Meta / Facebook Pixel (social media advertising)
  • Payment processors (for online ordering — these may set their own cookies)

9. Do Not Track Signals

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want to be tracked. Currently, there is no universally accepted standard for how websites should respond to DNT signals. As a result, our website does not currently respond to DNT browser signals. However, we do provide you with the opt-out mechanisms described in Section 6 above, which give you meaningful control over cookie-based tracking.

California residents should note that under the California Consumer Privacy Act (CCPA/CPRA), they have specific rights to opt out of the sale or sharing of personal information, including through cookies used for cross-context behavioral advertising. Please see our Privacy Policy for more details on exercising your California privacy rights.

10. Children's Privacy and Cookies

Our website is not directed to children under the age of 13, and we do not knowingly use cookies to collect personal information from children under 13 years of age. If you believe we have inadvertently collected cookie data from a child under 13, please contact us immediately at [email protected].

11. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, applicable laws, or our business practices. When we make changes, we will update the "Last Updated" date at the top of this policy. We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies and related technologies.

If we make significant changes to this Cookie Policy, we may notify you by posting a prominent notice on our website or by contacting you directly if we have your contact information on file.

12. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and tracking technologies, please contact us using the details below:

Pizza Ranch — Privacy & Cookie Inquiries

We aim to respond to all inquiries within 30 business days. For requests related to your rights under the CCPA/CPRA or other applicable U.S. privacy laws, we will endeavor to respond within the timeframes required by law.